Ryan Dohrn, CEO of Brain Swell Media, discusses in his Shweiki webinar how any business can stay technologically relevant and compete with large publishers in generating online revenue.
Re-thinking Social Media Sales
Dohrn suggests using sponsored Facebook posts to maximize on a businesses’ social media popularity. Any company with a large social media following has an asset that their stakeholders would be interested in promoting towards. They can charge somewhere in the neighborhood of (approximately) $100 per 1,000 views, the sponsored business can promote their message to their ideal target market, and the publishing company can earn some extra revenue using strengths that they already have in place.
Online Ad Revenue
Another strategy a business can apply toward leveraging their online strategies into more money is by selling interstitial ad space. An interstitial ad is an ad that appears before or between the main pages of a website. Dohrn warns that the use of too many interstitial ads can annoy loyal users trying to access a businesses’ site; he advices his clients to limit their ad usage to run only about one time per 12 or 24 hour period. Business owners interested in applying interstitial ads to their sites can employ services such as AdJuggler or Google’s DFP.
Contextual advertising is the process of selling the rights of certain keywords to advertisers in that market. For instance, if a company’s website is running a blog about deer hunting, they could sell re-directive links to the keywords “high-powered rifle” or “deer scent remover” to organizations invested in that space. While contextual advertising isn’t particularly lucrative in a singular sense, over time multiple ads could add up towards substantial added revenue.