The USPS is simultaneously embracing our attachment to our mobile devices
and promoting the value of direct mail with its current offer . Simply requiring businesses to visit the site, sign up on the Business Customer Gateway and register, it provides a two percent up-front postage discount on the integration of mail with mobile technology.
The USPS believes that this will promote the value of direct mail in the following ways:
1) It will “encourage customers to integrate hard-copy coupons in the mail with mobile platforms for redemption.”
2) It will “drive consumer awareness and increase usage of mail with mobile barcodes that provide click-to-call functionality.”
Registration is open now, and the offer begins Friday, March 1st, and is set to run through April 30th.
Click here to visit the site and save your 2% now!