Shweiki Media correspondent Ryan Dohrn—founder of Brain Swell Media and 360 Ad Sales—has partnered to launch over 3,000 websites in the last 15 years and has worked with countless publications, both large and small, on the art of online revenue and functionality efficiency. Today Shweiki Media teams up with Dohrn to present a must-watch webinar detailing strategies for increases in revenue and audience development in order to enhance revenue centric websites, and real-life examples of how businesses are optimizing their websites to do this.
or Click here to download the audio podcast of this presentation.
“Do pop-ups work? The answer is yes, they absolutely do. Are they intrusive? The answer is yes, they are. But do they work? Yes.” Dohrn’s first example comes from foodandwine.com. F&W utilizes the pop-up by enticing viewers with a small prize after an instant sign up to their weekly newsletter. “A couple of cool things here. One, you could sponsor this and turn an enewsletter into a sponsorship. Whats another reason it’s good to have these kind of sign-ups? Well it’s because of big data. F&W wants to make sure that they have a really nice big data plan.”
Build a Banner Ad System
Dorhn’s next tip in adding online revenue is to upgrade one’s banner ad system. He gives examples of new technology within the banner ad system, including an expanding banner ad listed on Village Voice. “All of these banner ad systems will allow you to do something really cool and creative. Now why does cool and creative matter? It matters because you have the ability then to go to advertisers with something new, something fresh, something different.” Dohrn also points how how the Voice logo is placed directly in the center of the page. Doing this allows one to place banner ads sandwiching the logo, creating more ad space. Click to view the rest of the webinar.