It’s no secret that much of the print industry has seen a business model overhaul within the last few years. Newspapers and magazines alike have disregarded their traditional roots and transformed into the digital realm, leading many to claim that the printed page will eventually become a thing of the past.
If the The New Yorker‘s decision to go digital was the tipping point of the online arena, perhaps Newsweek’s choice to relaunch their printed edition is a spark back in the direction of the printed word.
The pro’s of going digital are clear: one can save on magazine printing costs while opening up an additional revenue stream online; the advancement of mobile technology allows media companies to target users more efficiently before they become readers; and the interactiveness a digital model calls for opens the user to a modern level of engagement.
While Newsweek‘s print relaunch will likely involved a much more modest circulation than previously required, the move could lead others to experiment with a premium print model.
Newsweek Editor-in-Chief, Jim Impoco, told the Times that Newsweek would, “depend more heavily on subscribers than advertisers to pay its bills — and that readers would pay more than in the past.”
Newsweek‘s model will help flip the conversation about what viewers will come to expect surrounding their chosen publication.
In an all digital world, the printed page will be treated as a commodity. One that Newsweek expects its readers to pay extra for. Will they? It appears we will know soon enough.
Think print is dead? Check out our myths about print, debunked.