Social media adds value to businesses by supplying them with a real-time gage of influence. Generally, social media marketers have worked on a two-point plan:
1. Grow one’s social pages as much as possible
2. Promote links and discounts to increase online hits/sales
A new marketing trend, however, is arising through the social media world. Businesses (both large and small) are shifting their focus towards communication with the individual consumer, invariably shrinking social media back to a personalized form.
Although local businesses are more adapt to engaging the traffic that this type of strategy calls for, giant corporations are using their “celebrity” status to wow customers into an increased brand loyalty. Here Shweiki Media Printing Company presents important information on shrinking social media.
Although local businesses are more adapt to engaging the traffic that this type of strategy calls for, giant corporations are using their “celebrity” status to wow customers into an increased brand loyalty.
The domain company namecheap has over 90k Twitter followers
Dell’s Twitter Feed
Dell is a great example of an industry giant taking the concept of social media personalization seriously. The company has multiple Twitter accounts, including Dell Cares and Dell Cares PRO that are used exclusively as an ally to combat technical difficulties.
Dell’s value lies in its level of service. Its customers are engaged because they are constantly getting the feedback they want, and in many cases, need.
Small Business Use
What small businesses lack in size, they can make up for in flexibility.
The platform Snapchat is increasingly being used for business purposes.
During New York’s Fashion Week in September, designer Rebecca Minkoff previewed her new collection using Snapchat’s “My Story” feature, giving fans a 10-second glimpse of each of her upcoming designs.
16 Handles, a New York-based ice cream chain, also incorporated Snapchat into their marketing cycle. Customers who sent a picture to the company’s Snapchat account of themselves trying any of 16 Handles’ ice cream flavors were sent a snap of a coupon in return.
The catch? The coupons had to be opened within ten seconds at the time of their purchase before they vanished for good.
These are just a few examples of how company’s, both large and small, can use social media on a direct, personal level to directly reach a customer, encouraging interactivity and reaping benefits like increased profits.