Helpful hints when getting publication printing pricing:
- For self covers (magazines with the same paper used throughout the whole thing), page counts that will get the best pricing will usually be in multiples of 16 (16, 32, 48, 64 etc.). So, if you are asking for pricing on a self cover magazine at 12 or 28 or 44 pages and the printer does not suggest a 16, 32 or 48-page option, hang up the phone immediately!
- You should always get samples ahead of time. Some paper stocks are similar enough in feel that it will be worth it to get the lesser grade to save on costs. For instance, 45-lb. paper can often replace a 50 lb, 60-lb. paper can often replace 70 lb., and 8-pt. papers can often replace 10-pt., without the average person being able to tell much of a difference in feel. However, 50 lb. paper may feel much thinner than 60 lb. The best strategy is to get samples and actually feel them.
- People really do judge a book by its cover, and the same rings true with magazines. Often it’s a good idea to acknowledge the importance of first impressions and invest in the cover, rather than the inside pages.
- If you are not dead-set on your final size, look at other options that can save you money. Some common sizes that can garner lower pricing are 8 3/8 x 10 7/8, 6 x 9 and 5 3/8 x 8 3/8. If you want a different look but still want to to have a full size publication, most printers can print at a final size of 9 x 10 7/8, and it will cost close to what you would pay for an 8 3/8 x 10 7/8 size. Get multiple options from your printer to see if a different look is worth the additional cost or additional savings.
It’s important not to assume anything and to know that what’s considered “significantly cheaper” or “a lot more expensive” is often completely relative, and will mean something different to everyone. When you are ready to look for pricing, contact us here. We are happy to talk with you, answer any of your questions and send you print samples so you can consider all of your options. We are a San Antonio Printer specializing in magazine printing but service clients from all corners of the country.
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