Magazine publishing is today termed as an old marketing strategy as print media is losing its way against digital media. However, there is still a lot of hope if you find the right direction when it comes to print media.
While the digital media rocks the global industry as it helps in faster communication and delivery of information, print media still rocks locally. Business flyers, product brochures, and visiting cards are always trendy, and most of us in San Antonio prefer such print publications over online search if they are accessible.
Digital media is all about convenience, whereas print media offers reliability as it promises quality and direct approach. One such print media that’s not explored much for marketing purpose is magazine printing. We at Shweiki Media try to guide and encourage businesses to work this angle and attract new marketing opportunities for their business and products through magazine printing in San Antonio.
San Antonio Printing Services – A look back at Magazine Printing in America
Well, magazines are not new in America. The first ever magazine published in the country dates back to 1731. The United States wasn’t even formed then. Today, the magazine publishing industry is still going strong despite fierce competition from digital media dominated by blogs and social media.
Since 1731, the magazine publishing industry has grown into a multimillion-dollar industry with readers and subscribers all across the globe. People are drawn towards magazines as it offers realism and a strong feeling of trust. Over the years, people have been loyal towards magazines as they find it easy and personal. Thanks to the growing number of subscribers and readers, the magazines are also never short of advertisers.
Shweiki Media, one of the best San Antonio printing services, takes a cue from the history of magazine printing in America and delivers custom solutions to businesses to excel in magazine printing.
Top Magazine Publications in the United States
Over the past few decades, the magazine publishing industry in the United States has offered some great quality successful publications based on circulation and global reach.
A few of them are listed below.
Reader’s Digest is one of the oldest and highly successful general interest magazines out there. Lila Bell Wallace and DeWitt Wallace started the magazine in 1922, and even today it remains one of the highly circulated magazines across the globe. Reader’s Digest subscription is available by mail in 21 languages and 50 editions worldwide. Regarding annual revenue earnings, Reader’s Digest stands firm at the sixth spot among top 25 magazine publishing companies.
National Geographic is your gateway to the world of travel and adventure. The official publication of National Geographic Society, the first issue of the magazine was published in 1888. It is currently available in 32 language editions and is globally known for its breathtaking photography.
PC World is a magazine dedicated to the PC industry where you can find hardware, software reviews concerning personal computers. The first issue of the magazine came out in 1983 as it was during that time when Apple ignited a revolution in the PC market. The magazine is available in 51 countries and holds the title of largest circulated computer magazine in the world.
Popular Mechanics is a magazine dedicated to featuring trends relevant to science and technology. Although the magazine began as an independent publication in 1902, the Hearst Corporation acquired Popular Mechanics in 1950s, and since then Popular Mechanics is one of the most popular mainstream publications in the group.
Even after registering a slump in the annual revenues as of 2007, Time Magazine remains the top magazine regarding yearly revenue generation. The magazine is known for its fantastic style of writing and covering a wide range of topics including politics every week. The highlight of the magazine is, of course, the signature articles included as Time 100 where the magazine highlights top 100 most influential people of the year and name the Time Person of the Year annually.
Despite the flux towards digital media, the magazine publishing in America stands strong. If you are planning to take advantage of the information age for your business in San Antonio, magazine publishing in San Antonio is the right way to go. Shweiki Media, one of the top San Antonio Printing Services offers custom magazine printing solutions for businesses in the city. The magazine publishing agency in San Antonio opens up new marketing opportunities via magazine printing.