There is not much of a difference in content planning between B2B and B2C marketing. The fact that you are selling to people is not unique. What is unique about a business is its perspective.
Douglas Burdett, host of The Marketing Book Podcast. A weekly podcast packed full of interviews with authors helping you discover new ideas about what’s working in the quickly changing field of modern marketing. Burdett presents on how to use podcasts as a marketing tactic to help your organization become better known, liked and trusted.
One of the most important things marketers need to be aware of is the importance of trust. Every consumer has a mobile device which is very powerful enabling them to do many things we were not able to do before.
Here Shweiki teams up with Mathew Sweezey—the head of B2B Marketing Thought Leadership for Salesforce.com and the author of Marketing Automation for Dummies—to present a webinar… View Post